Project Overview:

Problem Statement:

Over the past 6 months, you have seen one of the major problems you are facing are

● Even though there is enormous demand in this segment but the purchase funnel is poor ● Out of 10k women who show interest in the plan only 300 end up buying at a ticket size of 100 dollars for 3 months

Now you are unclear about what the issue is , is the solution the problem as it has no differentiated value for the customer or the problem space is misunderstood ?

You are hired as a PM for Maasika or Pee safe and told to understand what is the issue because of low conversions in spite of the high number of interested leads

Process Deck:

See the Deck for more information about the project.

Build for SHE - Menstrual wellness (1).pdf

Pee-safe design link :

https://www.figma.com/file/siGIlSQsMkLYrynUag9sau/Untitled

Takeaways:

<aside> ✅ The project helped me to learn more about the process of a design thinking framework. Learned to do better visuals with the material design guidelines, by creating a small component library. Also learned how to empathize with the users in a better way.

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